The New Global Sports Conference set out to redefine what a sports conference could be, a space that blends culture, fandom, and innovation, bringing together voices from across sports, gaming, and media.
The challenge was to position the event as more than a traditional industry gathering. It needed to feel alive: connected to fan culture, culturally relevant, and globally resonant. My role was to help shape that positioning, develop the narrative and creative identity, and ensure the conference spoke the language of a new generation of fans and sports innovators.
Working closely with the founding team, I developed a creative and strategic framework rooted in fandom and participation. The idea was simple: treat the conference like a cultural event, not a corporate one.
We defined a tone that felt inclusive, energetic, and globally fluent, inspired by the crossover between sports, gaming, and entertainment. I guided the brand’s storytelling, visual language, and positioning, ensuring every element reflected the theme of “the next era of fandom and gaming.”
This included narrative development for launch materials, creative consultancy on design and content, and strategic support on partnerships and programming, helping turn a concept into a living, breathing cultural brand.
The Future of Fandom!