Cannes Lions Entertainment Shortlist Jury 2025
President Golden Drum One Channel Jury 2025
D&AD New Blood Awards XBox Jury 2025
FANDOM & POP CULTURE INSIGHTS AND STRATEGIC DIRECTION
Calvin Innes is an award-winning Executive Creative Director and cultural strategist specialising in fandom, community, and world-building. With 20+ years shaping brands and launching IP across gaming, entertainment and consumer culture, he helps brands and agencies translate fan behaviour into clear strategy, creative direction and measurable growth.
Formerly General Manager and Executive Creative Director at Jung von Matt NERD London, and the co-founder and CCO of The Forge, Calvin combines commercial leadership with cultural fluency, building platforms and partnerships that earn genuine participation, not just impressions. He is also a published thought leader, keynote speaker and mentor, with talks ranging from TEDx to COP and a body of writing focused on how modern culture is shaped through fandom.
Fandom Consultancy
I help brands and agencies understand, engage, and activate fan communities authentically. From insight and strategy to cultural positioning, I turn fandom knowledge into creative opportunity, through workshops and consultation.
Proposals & Pitching
I support agencies and teams in winning new business with culturally relevant, insight-led creative. I have a solid background of winning national and global accounts through strategic positioning to storytelling, I help shape ideas that connect and convert.
Creative Direction
I support teams and agencies to develop ideas, activations, and partnerships that live at the intersection of fandom, creativity, and culture. I guide and build teams to create work that resonates with audiences and drives real-world impact.