Innes Consulting

CALVIN INNES:

Fandom & Pop Culture Creative Strategist . Consulting Executive Creative Director . Creative Consultant

“The best ideas in the world count for nothing if they’re not planned, and executed with a solid understanding of the target audience. I’m a multi-award-winning Executive Creative Director, Creative Strategist and Fandom Consultant with over 20 years of experience building brands, launching IPs, and leading creative teams across entertainment, gaming, culture and FMCG.”

Cannes Lions Entertainment Shortlist Jury 2025

President Golden Drum One Channel Jury 2025

D&AD New Blood Awards XBox Jury 2025

CREATIVE IDEATION, FANDOM INSIGHTS, COMMUNITY & FANDOM STRATEGY

Award-winning Executive Creative Director and strategist, with over two decades of experience shaping brands, launching IPs, and leading standout creative across gaming, fandom, entertainment and beyond. As General Manager and ECD of Jung von Matt NERD London, Calvin drives campaigns for global names, blending strategy with storytelling to build genuine fan communities. A published thought leader, with a portfolio that spans AAA launches, immersive experiences, and creative mentorship from TEDx to COP.

Fandom Consultancy

I help brands and agencies understand, engage, and activate fan communities authentically. From insight and strategy to cultural positioning, I turn fandom knowledge into creative opportunity, through workshops and consultation.

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Proposals & Pitching

I support agencies and teams in winning new business with culturally relevant, insight-led creative. I have a solid background of winning national and global accounts through strategic positioning to storytelling, I help shape ideas that connect and convert.

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Creative Direction

I support teams and agencies to develop ideas, activations, and partnerships that live at the intersection of fandom, creativity, and culture. I guide and build teams to create work that resonates with audiences and drives real-world impact.

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